My SoundWave Experience, with Sonja Allen from AJC Partners

Sonja Allen first encountered SoundWave as a client. Find out why she was then so keen to use it in her own business as a Transformation Practice Lead

‘I believe SoundWave’s greatest strength is how it opens up an unthreatening dialogue with clients on their organisational culture, in a way that is visual, easy to understand and unpinned by the scientific method.’

Name: Sonja Allen
Job title: Transformation Practice Lead
Name of business: AJC Partners

How do you use SoundWave in your business?
At present, we mainly use SoundWave in the context of making a step change in organisational culture. We do this at all levels, from a grass-roots ‘Ask, Tell, Suggest’ model, to one-to-one coaching. We also use it when working with individuals tasked with accelerating change within an organisation, so that they can plan and attain strategic culture changes, by building it into critical business processes and competency dictionaries.

What were you working on when you first encountered SoundWave?
I first encountered SoundWave some years ago, as an employee. I was part of a high potential development initiative and received one-to-one coaching based on SoundWave practices. I was blown away by how current, accessible and flexible the model is. This is why, when I become a practitioner myself, I jumped at the opportunity of using it. SoundWave has since become one of the critical differentiators for my own business and success in delivering sustainable step change to our clients.

How did the use of SoundWave benefit your business?
I believe SoundWave’s greatest strength is how it opens up an unthreatening dialogue with clients on their organisational culture, in a way that is visual, easy to understand and unpinned by the scientific method. SoundWave turns something we might describe as ‘fluffy’ and hard to put our finger on – the way we talk to each other – into something clear and actionable as a path to change.

How did SoundWave benefit you personally?
How did it not? SoundWave has affected both my personal and professional relationships over the years in positive ways. I especially like the focus on listening. This is something I used to struggle with – I wasn’t a particularly attentive listener in the early days of my career. SoundWave helped me develop this skill over the years which again has had a positive effect both personally and professionally. 

Best thing about SoundWave?
The wide variety of application.

In what situation would SoundWave be most useful?
In any situation where accelerating change is the name of the game.