Talking Beyond Talk #7: Advocate for Impact

soundwave advocate voice for impact

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The Amazing Advocate Voice!

If we are to summarise the advocate voice in one word, it would be: belief.
This is the defining factor of the advocate voice. Strongly persuasive, it is used to amplify our message and cement our position. It stirs action within others and provokes them to take a position on the issue themselves.
We advocate for impact all the time, in direct and assertive ways—“I’m really confident that you can do this!”
“I’m convinced it’s the best course of action. Have you any idea at all on what we’ve risked to get this far? We really need to seize this opportunity.”
Or perhaps even “Get Brexit Done!” You can agree or disagree with advocavy—that’s the point! This voice has the potential to leave others with a strong emotional and intellectual impact, through the ability to campaign in pursuit of a direction with passion. Just notice it when it happens.

 

Advocate Voice: The Hidden Power 

In SoundWave, the advocate voice refers to the brilliance of appeal to the head and the heart. To advocate for impact is to persuade, to argue and also position in favour or against something. It is the quality of offering conviction, of powerfully motivating others, at the risk of polarising opinion but in favour of your own view. It goes way beyond the simple setting out of a point of view.
In everyday life, the sound of this voice is dominant and it is a dominating voice. It is a voice of assertion and of conviction. Think of politicians, lawyers, campaigners, all with a point of view, all with opinions, some even (though not necessarily) supported by facts. Whose cause are you going to take up today? Who is advocating in your direction?

Using the Advocate Voice Too Much, And Too Little

Arch advocators are skilled negotiators. They are adept at tuning into the angle of impact. Highly driven by belief, they push on until they have succeeded in exuding their influence and persuasion on people.
 Unfortunately, the process of advocating for impact means they may get lost in the cause. This may lead to overuse of the voice, where they become focussed on pushing their own agenda and exerting too much pressure to yield. In return, people perceive them as preaching. The resulting agitation and annoyance may drive them away instead of garnering support. 
But this doesn’t mean that we should avoid or use less of the advocate voice. A failure to advocate when advocacy is needed amounts to a lost opportunity for impact and persuasion. It may characterise unassertive behaviour. How else will people know about what you stand for?

How Can We Advocate For Impact Skilfully?

Dale Carnegie, author of the popular “How to Win Friends and Influence People”, wrote that all persuasion is ultimately self-persuasion. We cannot force people to do something they don’t want to. But we sure can let them know why we think they should anyway. Does an evangelist ever consider that right is not on their side?
Skilfully, advocates create a reputation for themselves as persuasive and impactful. The ability to muster arguments from a wide range of sources in pursuit of a direction or cause often with passion, can lead others to be impacted emotionally and intellectually. Sometimes, with advocates, we hear the eloquent, mystic, rhythmic trance  of the orator moving people and captivating peoples’ hearts. Take Martin Luther King’s ‘I have a dream’ speech, a moving rhetoric that still manages to capture people until today!
In order to advocate for impact effectively, it is important to know when to stop when to stop pushing for acceptance of your view. It’s easy to get carried away by the force of your own argument; you may be more persuaded than others! Listen a little more.
To fully exploit the brilliance of the advocate voice, it is important for us to:
  1. Stick to the facts—unless the facts are overwhelmingly against.
  2. Don’t simply keep pushing your point. Build on it by using other voices and inviting others to develop on it.
  3. Listen well for where people agree or disagree, to be able to develop your persuasive line artfully

Here’s an interesting fact: the advocate voice is closely aligned with the voice ‘to challenge’! Both are equally assertive, with the later being more directive than suggestive. No wonder then, these voices are often heard together!

How much of an avid Advocate are you? Take our SoundWave Brilliance 3 Communication Assessment to find out your top preferred voices!

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Maalikka is the latest addition to SoundWave's team of marketing and content extraordinaries. As an avid reader, writer and learner, she’s always on the lookout for new information online or interesting conversations to inspire her. Her other passions include gaming, Netflix, and cats.

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